Free Calculator

Account Manager ROI Calculator

Quantify the revenue impact of your account management team. See what improving retention and renewal rates is worth in hard numbers.

Total ARR managed by the AM team

Active accounts in the portfolio

Annual % of ARR lost to churn

What you’re aiming to achieve

Mean ARR per account

Cost to replace one churned account

Your AM ROI breakdown

ARR retained by hitting target churn
CAC avoided (no replacement needed)
Total value of churn improvement
Accounts saved per year
Value per account manager*
Implied NRR improvement

How the calculation works

ARR retained = Managed ARR × (Current churn % − Target churn %)
Accounts saved = Total accounts × (Current churn % − Target churn %)
CAC avoided = Accounts saved × Customer acquisition cost
Total value = ARR retained + CAC avoided
Value per AM = Total value ÷ estimated AM headcount (assumes 1 AM per 15 accounts)

Turn this into a real number for your team

EvaluationsHub tracks health scores, renewal risk, and expansion signals across your entire portfolio — so you can see where churn is coming from and act before it happens.