EvaluationsHub vs Salesforce

Salesforce tracks your deals. It doesn’t track whether your clients are healthy.

Salesforce is the right tool for pipeline, contacts, and revenue forecasting. It is not designed for account health scoring, QBR management, or recovery workflows. Here is the difference.

Bottom line:  EvaluationsHub doesn’t replace Salesforce. It fills the gap Salesforce leaves in post-sale account management, and writes the results back in.
Head-to-head

What Salesforce does, and what it doesn’t

Salesforce is excellent at what it was built for. Account health management was not it.

CapabilitySalesforce CRMEvaluationsHub
Pipeline & opportunity trackingNative and excellentNot designed for this — use Salesforce
Contact & account dataNative and excellentReads from Salesforce, doesn’t duplicate
Account health scoreNot available. Fields only, no automated scoring.Live, multi-source, weighted score per account
At-risk detectionNo. Health signals aren’t tracked.Score drop triggers recovery workflow automatically
QBR managementNo native QBR workflow. Tasks and notes only.Structured QBR with pre-populated data and action tracking
CAPA / recovery plansCases and tasks. No structured recovery flow.Named owner, milestones, reminders, resolution record
Multi-source signal collectionSalesforce data only. No ITSM, TMS, or survey integration.NPS, ITSM, ERP, CRM events, manual input
Client-visible portalNot available as standard. Requires Experience Cloud (expensive).White-label portal, both logos, free for clients
Salesforce syncIt is SalesforceNative sync via custom objects — health score writes back
ERP / ITSM integrationPossible via middleware — complex and expensiveNative connectors via AWS AppFlow (40+ enterprise services)
Time to first account reviewWeeks of configuration and adminOperational within one week of pilot start
Why this matters

The gap Salesforce leaves in post-sale account management

Every B2B company has Salesforce. Most of them have no systematic view of which accounts are actually healthy.

Salesforce knows the contract. Not the risk.

Your CRM holds renewal dates, contract value, and contact records. It does not tell you whether delivery performance is declining, whether the key contact has gone cold, or whether an NPS drop happened last month. By the time a risk shows up in Salesforce as a churn flag, the relationship is already in crisis.

Health scores in Salesforce require custom builds.

Teams that try to build account health scoring inside Salesforce spend months on custom objects, formula fields, and Flow automation. The result is a brittle system that requires a Salesforce admin to maintain and still doesn’t connect to ITSM, TMS, or satisfaction data. EvaluationsHub does this out of the box.

Salesforce doesn’t run QBRs.

A quarterly business review requires pulling data from multiple systems, structuring an agenda, capturing outcomes, and tracking follow-up actions. None of this has a native Salesforce workflow. Teams build it in PowerPoint, run it over email, and capture actions in Tasks. EvaluationsHub structures the entire process.

EvaluationsHub writes the results back into Salesforce.

Rather than competing with Salesforce, EvaluationsHub enhances it. Account health scores, QBR outcomes, and recovery plan status sync back into Salesforce custom objects automatically. Your CRM gets the health picture it was always missing, without a custom build.

Start the 30-day pilot — 10 accounts, €30/month, 30-day money-back.

Connect your Salesforce, import your accounts, and run your first live QBR. See the health score write back into Salesforce automatically.

FAQ

Common questions

Does EvaluationsHub replace Salesforce?
No. EvaluationsHub sits alongside Salesforce. Your CRM remains the system of record for contacts, opportunities, and revenue. EvaluationsHub becomes the system of record for account health, QBR history, and recovery plans — and syncs those back into Salesforce via custom objects.
Can’t we just build health scoring inside Salesforce?
You can, and many teams try. The limitations are: Salesforce formula fields can only use data already in Salesforce, so you can’t pull in ITSM, TMS, or NPS data without custom integrations. The build takes months, requires a certified Salesforce developer, and is fragile to maintain. EvaluationsHub is purpose-built for this and operational within a week.
What does the Salesforce integration actually do?
EvaluationsHub syncs account health scores, CAPA status, and QBR data back into Salesforce using native custom objects. Your account records in Salesforce show the current health score, last QBR date, and whether an active recovery plan is open. No manual updates required.
Does EvaluationsHub connect to Salesforce Service Cloud?
The integration works with both Sales Cloud and Service Cloud. Case volume and resolution data from Service Cloud can be included as health signals in EvaluationsHub.